In a major real estate development, Etihad Town Lahore has formally entered into an MoU (Memorandum of Understanding) to acquire the land and infrastructure of Soul City Lahore. This move signals the official launch of Etihad Town Lahore Phase 3, a massive residential expansion strategically planned on the acquired land. With this merger, Etihad Town aims to transform Soul City’s existing layout into a next-generation housing community that aligns with its reputation for premium development and timely delivery.
The Merger: A Landmark Collaboration
The acquisition of Soul City Lahore by Etihad Town is more than just a commercial transaction—it’s a vision that brings together two powerful development brands. While Soul City was already known for its promising location and thoughtfully laid-out master plan, Etihad Town’s entry into the picture elevates the project’s prospects through better execution, superior branding, and a track record of excellence.
With this MoU, Soul City’s land, layout, and future development now fall under the umbrella of Etihad Town Phase 3, making it one of the most anticipated housing ventures in Lahore’s southern expansion zone.
Prime Location of Etihad Town Lahore Phase 3
One of the most appealing aspects of this new phase is its strategic location. Etihad Town Phase 3 will be situated on Jia Bagga Road, a fast-developing artery of Lahore that is emerging as a preferred choice for both investors and homeowners seeking accessibility and peace.
Close to Ring Road Lahore
The project enjoys seamless access to Lahore Ring Road, especially via Adda Plot Interchange and Raiwind Road Interchange, which are just minutes away. This connectivity ensures that residents of Etihad Town Phase 3 can move conveniently to all major areas of Lahore, including central zones and suburban developments.
Easy Access to Raiwind Road and Major Housing Societies
Jia Bagga Road connects directly to Raiwind Road, which is now regarded as a real estate hotspot due to the presence of several high-profile societies such as Lake City, Bahria Town, DHA Rahbar, and LDA City. Etihad Town Phase 3 benefits immensely from this adjacency, offering an address that combines both urban convenience and suburban tranquility.
Location Highlights and Surrounding Landmarks
The newly merged project offers more than just geographical convenience—it is surrounded by a network of thriving neighborhoods, institutions, and commercial zones that enhance its value proposition.
- Close to Lake City Interchange on Ring Road
- 5–10 minutes from DHA Rahbar and Bahria Town Lahore
- Short drive to Lahore’s top educational institutions, including University of Lahore and Beaconhouse National University
- Nearby shopping malls, hospitals, and lifestyle facilities
- Easy access to Thokar Niaz Baig and M2 Motorway for inter-city travel
This kind of connectivity places Etihad Town Phase 3 in the heart of Lahore’s southern corridor—a zone that is rapidly growing into a smart urban region.
From Soul City to Etihad Town Phase 3: What’s Changing?
While Soul City Lahore was already positioned as a high-potential project due to its location and development approval by Lahore Development Authority (LDA), the merger with Etihad Town brings a whole new level of confidence for investors and buyers.
Enhanced Development Standards
Etihad Town has a legacy of delivering high-quality infrastructure, elegant architecture, and well-planned community features. Phase 3 is expected to inherit these characteristics, ensuring high-end roads, secure gated boundaries, green parks, mosques, commercial areas, and modern utilities.
Streamlined Execution and Delivery
One of the biggest concerns among real estate investors is project delay. With Etihad Town taking the helm, stakeholders can now expect more streamlined execution timelines, faster possession, and improved post-sale services—attributes that have been consistent in Etihad’s previous phases.
Strategic Importance of the Expansion
This expansion into Phase 3 demonstrates Etihad Town’s vision to capitalize on Lahore’s growing demand for modern housing. With urban population rising and inner-city areas becoming saturated, the southern zone of the city—particularly along Jia Bagga Road and Raiwind Road—is becoming the epicenter for Lahore’s future residential growth.
By acquiring Soul City and integrating it into a larger, brand-driven development, Etihad Town is securing prime land in this corridor—ensuring long-term value, better facilities, and enhanced lifestyle for its residents.
Connectivity: A Major Selling Point
Unlike many societies located in remote suburbs, Etihad Town Phase 3 is well-placed to offer quick mobility throughout Lahore. Here’s how:
- 15 minutes to Johar Town and Wapda Town
- 20 minutes to Allama Iqbal International Airport via Ring Road
- Direct route to M2 Motorway for Islamabad and Multan-bound travelers
- Smooth access to educational, healthcare, and commercial zones
This centrality combined with calm surroundings makes it an ideal location for families, working professionals, and investors looking for high rental potential.
Investor Confidence and Market Outlook
With this acquisition, Etihad Town has sent a strong signal to the real estate market regarding its long-term commitment and financial strength. For investors, this means added trust, market demand, and potential capital appreciation in a project that is now backed by a brand with a proven track record.
The fact that the land of Soul City is already LDA-approved adds legal clarity and transparency to the project—key factors that modern investors now demand before putting in their money.
Final Thoughts: A Visionary Move for Lahore’s Future
The transition of Soul City Lahore into Etihad Town Lahore Phase 3 is a masterstroke that benefits both developers and buyers. It unites location, trust, and experience into one powerful project that is destined to become a benchmark in Lahore’s real estate.Whether you’re planning to build your dream home or looking to invest in Lahore’s ever-evolving property landscape, Etihad Town Lahore Phase 3 offers an unmatched combination of accessibility, development reliability, and future growth.